Burdock

About

Burdock is a small beer brewing company in Toronto, I created a fictional beer product that fit with their branding and target audience. I created the main image for the label matching with the current classic aesthetic of other Burdock cans while conveying the honey flavour on Illustrator. Other promotional items such as the beer box it would come in, banner and a landing page was also created to match the branding of the beer label.

Objectives

Create a beer label, along with all promotional products fitting with Burdock's current line up of beers.

Challenges

The brand have a wide variety of style that their label came in, I have to pick a style that would look the most fitting for the flavour, balancing the aesthetics to the target audience.

Solutions

With extensive research, I determined the young professional audience group would favour this vintage style of illustration for a light honey flavoured beer.